Most of my clients look at me blankly when I first mention guest blogging.
By then I’ve usually managed to convince them that their business needs a blog. The next content marketing strategy is guest blogging to help grow their business and once they get it and start seeing the benefits for themselves, they can’t stop singing the praises of guest blogging.
So, what is guest blogging and why should you do it?
Imagine you’re a career coach and you’ve been invited to speak at a conference attended by frustrated middle managers in need of career inspiration – exactly the type of customer you’re after.
The organiser hands you the microphone and gives you carte blanche to talk to them about how you could potentially help them solve their career problems. Would you say no to an opportunity like this? No, I didn’t think so.
That is what guest blogging is all about – an opportunity to get your name in front of a new audience, exactly the right type of audience for your business, and to show them why you’re somebody worth listening to.
How to find guest blogging opportunities?
The first step is to ID whom you want to talk to. Who is your ideal customer – for example if you run a cookery school for toddlers, you probably want to talk to mums.
Do some research and find local or national websites targeting mums.
(Building a national profile is an excellent way of showing local customers how important you are and why they should want to do business with you.)
Start getting involved in discussions on the sites you want to be associated with and following their content. Many editors of websites (and publications) are constantly on the look out for fresh information relevant to their readers.
Guest-blogging ideally is a win-win situation. They get good, fresh content, you get a chance to talk to their audience.
What should my guest blog posts be about?
First work out what you want to achieve with the guest blog post. Do you want to make middle managers stuck in a career rut contact you to consider you for coaching?
Come up with a topic that your ideal client will find interesting and helpful. So, for the career coach for example – 5 reasons you may be ready for your next career move.
If you’re an estate agent, perhaps you want to write about a trend relevant to your audience of buyers and sellers – such as: How to make your house sell itself.
At the end of your post, you include your profile and a link to your website (if allowed) and how you could help your potential customer solve a problem they may have.
Take a look at my portfolio to see some of the guest blog posts I’ve written for clients in recent months.
If you’re idea is original, relevant and well-written, chances are good that the editor of the website you’re targeting will only be too delighted to use your copy and will usually agree either to link to your site or at least mention your website in the copy.
The top prize is a link – as a variety of back links from reputable websites is an ideal way to boost the site’s search engine ranking, but a mention of the website also does the job of getting you noticed by a new audience.
Once your guest blog is published – share and keep sharing on all your social media channels, to make sure both you and the website owner who published your guest post get maximum exposure.
If you need help identifying guest blogging opportunities and goals or just can’t seem to find the time to come up with a list of interesting topics in your niche, I can help. Contact me for any communication needs. You can view my full list of services here.