Category Archives: freelance blogging

Why guest blogging is good for business

Ed Yourdon / Foter / CC BY-SA

Most of my clients look at me blankly when I first mention guest blogging.
By then I’ve usually managed to convince them that their business needs a blog. The next content marketing strategy is guest blogging to help grow their business and once they get it and start seeing the benefits for themselves, they can’t stop singing the praises of guest blogging.

So, what is guest blogging and why should you do it?

Imagine you’re a career coach and you’ve been invited to speak at a conference attended by frustrated middle managers in need of career inspiration – exactly the type of customer you’re after.

The organiser hands you the microphone and gives you carte blanche to talk to them about how you could potentially help them solve their career problems. Would you say no to an opportunity like this? No, I didn’t think so.

That is what guest blogging is all about – an opportunity to get your name in front of a new audience, exactly the right type of audience for your business, and to show them why you’re somebody worth listening to.

How to find guest blogging opportunities?

The first step is to ID whom you want to talk to. Who is your ideal customer – for example if you run a cookery school for toddlers, you probably want to talk to mums.
Do some research and find local or national websites targeting mums.

(Building a national profile is an excellent way of showing local customers how important you are and why they should want to do business with you.)

Start getting involved in discussions on the sites you want to be associated with and following their content. Many editors of websites (and publications) are constantly on the look out for fresh information relevant to their readers.
Guest-blogging ideally is a win-win situation. They get good, fresh content, you get a chance to talk to their audience.

What should my guest blog posts be about?

First work out what you want to achieve with the guest blog post. Do you want to make middle managers stuck in a career rut contact you to consider you for coaching?
Come up with a topic that your ideal client will find interesting and helpful. So, for the career coach for example – 5 reasons you may be ready for your next career move.
If you’re an estate agent, perhaps you want to write about a trend relevant to your audience of buyers and sellers – such as: How to make your house sell itself.

At the end of your post, you include your profile and a link to your website (if allowed) and how you could help your potential customer solve a problem they may have.

Take a look at my portfolio to see some of the guest blog posts I’ve written for clients in recent months.
If you’re idea is original, relevant and well-written, chances are good that the editor of the website you’re targeting will only be too delighted to use your copy and will usually agree either to link to your site or at least mention your website in the copy.
The top prize is a link – as a variety of back links from reputable websites is an ideal way to boost the site’s search engine ranking, but a mention of the website also does the job of getting you noticed by a new audience.
Once your guest blog is published – share and keep sharing on all your social media channels, to make sure both you and the website owner who published your guest post get maximum exposure.

If you need help identifying guest blogging opportunities and goals or just can’t seem to find the time to come up with a list of interesting topics in your niche, I can help. Contact me for any communication needs. You can view my full list of services here.

Does my business really need a blog?

Whether you run cookery courses for children, fix computers for a living or transform gardens – a blog could give your business a real boost. Here is what a business blog can do for you:

Attract new customers
Google loves websites to be fresh and have a bit of a buzz about them and a blog will do just that. It will give your website a pulse.

This will boost your Google ranking making it easier for customers to find you.  Using the right keywords and tags in your blog, linking to social media sites such as Facebook and Twitter, will turn your business into a customer magnet.

Make you shine
Your blog is your chance to blow the socks off potential customers – and I don’t mean flogging your products with creepy sales speak – but through informative posts showing that you are an expert in your field, someone they should consider buying from.

Say you’re a chiropractor and customers often ask you questions such as:
“Should I put ice on my strained muscle? “Is it OK to feel pain when I play tennis?” “How long does it take to cure runner’s knee?”
Bingo! Answer these questions on your blog and you have a series of posts to show new customers why you’re good at what you do!
Update your blog regularly with valuable, useful information and you’ll become the go-to person in your field.

When writing blogs or guest blogs (more on this later) for my clients I look at questions their clients typically ask, for example:

  • “How do I start my own business?” – a career coach
  • “How long will a spray tan last?”  – a beautician
  • “How do I keep my children’s lunchboxes cool during a heat wave?” – a company selling lunch boxes
  • “How do I go about getting a divorce?” – family lawyers

Answer these questions in your blog and then subtly offer to solve the problem for the client with a call to action at the end.

Show the real you
A website can be quite static and sterile. It doesn’t give you a voice in the way a blog does where you can have a real conversation. This is good because it shows you’re human and you’re not just there to make customers part with their bucks.
They ask questions, you reply – if they’re not happy they can tell you and you can respond. You share ideas, experiences, products and new developments with them and they share it with their friends on Facebook – more potential customers! This way you build ongoing relationships with clients and manage your reputation.

Of course, you may not have the time to write your own blog and manage social media sites to help promote it. That’s why I’m here. Here’s the subtle call to action in case you haven’t noticed 😉

I write targeted blogs with a clear call to action that will do all the things I talked about for your business. I’m an experienced writer who will not put your customer to sleep.

Contact me for more information about business blogging or to hire me as a freelance blogger for your business – or for an introductory session on how to start your own blog.

This is what people say about me.

If you want to know more about how to write a blog – look out for my next post or sign up to my free newsletter.