Are you feeling quite chirpy about your business and what you’ve achieved this year? Or are you sobbing into your festive cocktails about a lack of clients?
Online marketing for small and medium-sized businesses will continue to grow in 2016 and if you’ve been sticking your head in the sand and operating without a website, social media or email newsletters, you’re missing out on hundreds of potential new leads for your business every month.
Best online marketing tips for your business in 2016
A good website is a must
This is a no-brainer in any industry because even if people don’t find you this way – and they should – potential customers will want to check out your online credentials before doing business with you. What is a good website? A relatively simple design which is mobile responsive with good navigation. You want it to be search-engine optimised for relevant keyword phrases and it needs a blog page and sign-up form to your newsletter to help capture the email addresses of potential clients. Don’t waste your money on flashy websites that cost a fortune. Read my guest post for Talented Ladies Club about 8 questions your MUST ask your website designer before you have a website designed or updated.
Update your site often
Blogging is the easiest way to do this. Static websites are ignored by Google, so it’s important to add new content on a regular basis – and it goes without saying that the content has to be interesting and relevant for your target audience.
Don’t ignore social
Being active on social media is not only an important way of engaging your audience, but also gives you Google juice, which helps with the ranking of your website. Don’t overdo it or make it complicated. Choose 2 channels e.g. Facebook or Linked In which you know are regularly used by your audience and post relevant, entertaining information on a consistent basis.
TIP: Keep selling on here to a minimum – the whole point is to get people interested in what you have to say and lure them to your website – where they’ll find your offers or newsletter sign-up and enter your sphere of influence.
Grow your database
If you don’t yet have a newsletter – get one! Even if you only send out a newsletter every other month – you have a golden opportunity to get offers and other information to people who are already warm leads because they’ve agreed to receive information from you. Have a prominent sign-up form on your website and Facebook Page and offer people something of value e.g. a discount, video or e-book for FREE to persuade them to sign up.
Use great images
Always include images on your newsletters and blog posts – FreeDigitalPhotos.Net is a good source for free photographs – but remember to follow their guidelines for crediting the photographer and company.
Use free design software
Canva.com is a great tool to design fantastic headers for your social media pages, already customised to fit the space you need it for. You can also use it to design your own business cards, email newsletter headers and advertisements – no design costs involved!
Do experiment with Facebook advertising
Facebook advertising is the new Pay-per-click! Pay-per-click advertising on Google can be very expensive and you can lose an awful lot of money quickly if you don’t know what you’re doing. Facebook Advertising on the other hand, is simple, quick and very affordable and can target very specific audiences – e.g. women between the ages of 30-40 in a certain geographical area whose interests are beauty products and fashion.
Have a plan
One of the biggest mistakes I see, is people frittering away money on advertising or other forms of marketing, without having a clear strategy of who they’re targeting and what they want to achieve. Setting goals and measuring your marketing activities on an ongoing basis is the only way you’ll know if what you’re doing and spending your money on is worthwhile.
I’d like to wish all my lovely clients and anyone reading this post a wonderful new year with lots of success for your business.
If you need help with your online marketing or PR, take a look at my small business packages and let’s have a chat about how I could help your business to grow in 2016.
Contact me here or call me on 0041 079 901 3020.