Monthly Archives: July 2013

Does my business really need a blog?

Whether you run cookery courses for children, fix computers for a living or transform gardens – a blog could give your business a real boost. Here is what a business blog can do for you:

Attract new customers
Google loves websites to be fresh and have a bit of a buzz about them and a blog will do just that. It will give your website a pulse.

This will boost your Google ranking making it easier for customers to find you.  Using the right keywords and tags in your blog, linking to social media sites such as Facebook and Twitter, will turn your business into a customer magnet.

Make you shine
Your blog is your chance to blow the socks off potential customers – and I don’t mean flogging your products with creepy sales speak – but through informative posts showing that you are an expert in your field, someone they should consider buying from.

Say you’re a chiropractor and customers often ask you questions such as:
“Should I put ice on my strained muscle? “Is it OK to feel pain when I play tennis?” “How long does it take to cure runner’s knee?”
Bingo! Answer these questions on your blog and you have a series of posts to show new customers why you’re good at what you do!
Update your blog regularly with valuable, useful information and you’ll become the go-to person in your field.

When writing blogs or guest blogs (more on this later) for my clients I look at questions their clients typically ask, for example:

  • “How do I start my own business?” – a career coach
  • “How long will a spray tan last?”  – a beautician
  • “How do I keep my children’s lunchboxes cool during a heat wave?” – a company selling lunch boxes
  • “How do I go about getting a divorce?” – family lawyers

Answer these questions in your blog and then subtly offer to solve the problem for the client with a call to action at the end.

Show the real you
A website can be quite static and sterile. It doesn’t give you a voice in the way a blog does where you can have a real conversation. This is good because it shows you’re human and you’re not just there to make customers part with their bucks.
They ask questions, you reply – if they’re not happy they can tell you and you can respond. You share ideas, experiences, products and new developments with them and they share it with their friends on Facebook – more potential customers! This way you build ongoing relationships with clients and manage your reputation.

Of course, you may not have the time to write your own blog and manage social media sites to help promote it. That’s why I’m here. Here’s the subtle call to action in case you haven’t noticed 😉

I write targeted blogs with a clear call to action that will do all the things I talked about for your business. I’m an experienced writer who will not put your customer to sleep.

Contact me for more information about business blogging or to hire me as a freelance blogger for your business – or for an introductory session on how to start your own blog.

This is what people say about me.

If you want to know more about how to write a blog – look out for my next post or sign up to my free newsletter.